Adelaide · Founder-led · Building in public

Building AI products for Australian small business

Baseline AI is an Adelaide software company building intelligent, voice-first AI products for the small and medium businesses that run Australia. Founder-led and operator-built. We’ve run the businesses we build for.

View our products About us
Founded 2026/ Lot Fourteen/ 2 products live/ Baseline AI Pty Ltd
baseline@adelaide · status
baseline@adelaide:~$ status
▸ VirasatAI ········· live · 30 users
▸ AIPhoneBuddy ······ live · pilot
▸ Company ··········· Baseline AI Pty Ltd
▸ Location ·········· Lot Fourteen, Adelaide
▸ Stage ············· testing & early access
baseline@adelaide:~$
AI Voice Receptionist/AI Biography Platform/Australian Small Business/Stone & Chalk Adelaide/Built in South Australia/Lot Fourteen/North Terrace/
AI Voice Receptionist/AI Biography Platform/Australian Small Business/Stone & Chalk Adelaide/Built in South Australia/Lot Fourteen/North Terrace/
// early traction

Two products live and in active testing

Both products are in testing with real users today. Early, honest signal ahead of commercial launch.

2
Products live
in testing
30
Early users
on VirasatAI
Pilot
Live clients
on AIPhoneBuddy
2026
Founded
Adelaide, SA
// products

Two live products. One operating company.

VA
Live · 30 users

VirasatAI

AI Biography Platform

Turns a lifetime of memories into a beautifully written biography, with guided AI interviews that preserve family history for the generations who come next.

BiographyHeritageConsumer
virasatai.io →
AP
Live · Testing

AIPhoneBuddy

AI Voice Receptionist

Answers every call, books the job and never misses a customer. A tireless AI receptionist built for trades and local service businesses.

Voice AIReceptionistSMB
aiphonebuddy.com.au →
Spotlight · VirasatAI

VirasatAI, preserving every family’s story

Every family carries a story worth keeping. VirasatAI guides people through warm, AI-led interviews and turns a lifetime of memories into a beautifully written biography, a lasting heirloom for children and grandchildren.

Thirty early users are already capturing their stories in testing. As demand grows, we’re opening the next chapter to the community.

Request early access Now in testing with early users
virasatai.io
VirasatAI website hero inviting people to give a loved one the gift of their life story, with a Gift a Life Story button and the note that it works over WhatsApp in 10 languages.
In action · AIPhoneBuddy

AIPhoneBuddy, answering calls in real time

A tireless AI receptionist that answers every call, books the job and captures every order, day or night. Your team stays focused on the work in front of them.

A live look at the console: calls answered, orders confirmed, nothing missed. Book a demo and we’ll walk you through both products end to end.

Book a live demo In testing with pilot clients
aiphonebuddy.com.au
AIPhoneBuddy live dashboard showing 47 calls answered today, a 100% answer rate and $1,240 in orders for a pizzeria, with a real-time feed of customer calls and confirmed orders.
// why now

The moment for operator-built AI in Australian small business

01

AI crossed the line

Voice AI is finally natural enough to trust with a customer call. The technology is ready, and the products built on it are only just arriving.

02

2.5M businesses

Australia runs on small business. Most can’t afford a full-time receptionist and lose work every missed call. That’s exactly the gap we close.

03

We lived the problem

Fourteen years operating SA businesses taught us where time leaks away. We build for problems we’ve felt firsthand, not ones we imagined.

// early voices

What early users are telling us

Real words from pilot clients and early testers.  Replace with real quotes before launch

“

[ Add a real quote from an AIPhoneBuddy pilot client — e.g. about never missing a customer call again. ]

Pilot clientAIPhoneBuddy · Adelaide
“

[ Add a real quote from a VirasatAI early user — e.g. about capturing a parent’s story in their own words. ]

Early userVirasatAI
“

[ Add a third voice — a partner, advisor, or Stone & Chalk mentor works well here. ]

Name, roleCompany
// about

Two founders. One clear focus.

Baseline AI is a small Adelaide company building practical AI products for the businesses around us. We’re founders first, close to our users, fast to ship, and honest about what works.

Our background is in operating real businesses across South Australian hospitality and services. That experience shapes everything: we build software for people who are busy, practical and allergic to gimmicks.

We’re proud residents of Stone & Chalk at Lot Fourteen, Adelaide’s innovation precinct and the company we keep as we grow.

2
Products live
14+
Years SA hospitality experience
2026
Founded
SA
Built in Adelaide
Sabby Soodan
Co-Founder & CEO

Sets the direction for Baseline AI and works closest to the customers the products are built for.

LinkedIn ↗
Jeet Soodan
Co-Founder & CTO

Leads how the products are built and keeps Baseline AI shipping quickly and reliably.

LinkedIn ↗
▸ We build on real infrastructure ▸ Humans decide ▸ Every product solves a problem we lived firsthand
// location

Stone & Chalk, Adelaide

We’re based at Lot Fourteen on North Terrace, South Australia’s innovation precinct, and home to Stone & Chalk’s community of startups and operators.

Adelaide is a deliberate choice. It puts us in the middle of a dense network of South Australian small and medium businesses, the very customers we build for.

Stone & Chalk Adelaide
Lot Fourteen, North Terrace, Adelaide SA 5000
Resident Member Innovation Hub South Australia Lot Fourteen
// contact

Let’s build something worth keeping

Tell us about your business, or your interest in what we’re building. We read every message.

VirasatAI ↗ AIPhoneBuddy ↗